THE RED COLLECTION
DISCOVER FOUR NEW SERVICES AND TECHNIQUES AND TURN UP THE HEAT IN EVERY HAIR COLOR.
“ONLY YOU CAN CREATE THE PERFECT
RED FOR YOUR CLIENTS.”
Rodica Hristu
Goldwell Global Master, North America

GROW YOUR BUSINESS
Offer four complete red services combining new creative techniques and
extraordinary fashion colors to unleash your clients desire to stand out in the crowd and grow your business.
BENEFIT FROM LATEST INNOVATIONS
Reinvent red with the unique multi-shine fashion colors by
Topchic and Colorance and create extraordinary fashion statements.
STRENGTHEN YOUR IMAGE AS TRUE RED EXPERT
Red is about understanding your client’s attitude and finding its visual expression.
Create the red of her dreams and she will keep coming back to you.

SERVICES AND TECHNIQUES
FROM COPPER TO MAHOGANY, FROM GINGER TO VIOLET – CREATE THE RED OF HER DREAMS.
FIERY RED SERVICE
A red statement. Strong and luxurious.
“With this collection you will be a true red expert!”
Rodica Hristu
Goldwell Global Master, North America
DEEP VIOLET SERVICE
A look of creative color diffusion and freehand.
“Take your freehand one step further with ‘V’ diffusion.”
Rodica Hristu
Goldwell Global Master, North America
GLOWING MAHOGANY SERVICE
A beautiful and easy way to create
monochromatic dimensions.
“A great way to achieve a rich beautiful color and also add
defining volume to any hair type!”
Rodica Hristu
Goldwell Global Master, North America
SHIMMERING COPPER SERVICE
Perfect color transition with copper and blonde shimmers
for beautiful, healthy-looking hair.
“A service that perfectly combines shiny reflections
of copper with shimmers of blonde!”
Rodica Hristu
Goldwell Global Master, North America
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ASSORTMENT AND INNOVATION
CREATE PERFECT RED
DISCOVER THE GOLDWELL PORTFOLIO FOR ICONIC SERVICES.
REINVENT RED
UNIQUE MULTI-SHINE FASHION COLORS BY TOPCHIC AND COLORANCE
Discover the variety of your red looks –
expanding the @Elumenated Technology to a whole color
spectrum of red, brown and blonde with a red spark.
COLORANCE @ELUMENATED
TOPCHIC @ELUMENATED
MAKE A STATEMENT
NEW TOPCHIC EFFECTS
Discover intense highlight color to spice up your red looks.
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CARE & STYLING
MAINTAIN YOUR RED STATEMENTS UNTIL THEIR NEXT SALON VISIT
PERFECT CARE FOR PERFECT RED
Our Dualsenses care products provide you with
exactly the condition you need to create and maintain perfect red.
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BEAUTIFUL HAIR IS IN YOUR HANDS
The ideal products for those who want nothing less than perfection
for the hair. Brilliant salon performance developed by professionals.
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MAKE YOUR RED LOOKS PERFECT
Long-lasting hold, brilliant shine, color protection.
Finish your red service with our StyleSignproducts to maintain and
re-create your extraordinary fashion statement.
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SERVICE UPGRADES
A LITTLE EXTRA TIME FOR A LOT OF
EXTRA VALUE
Benefit from our upgrade services. Discover the Luster Service,
Color Radiance Service, Curl Dual Action Service and Nurturing Service.
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SALON MARKETING
BE A TRUE RED EXPERT
Benefit from targeted marketing support and uplift your salon image.
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SALON EDUCATION
“THE RED COLLECTION” SEMINAR
Master the unlimited possibilities of fashion red color statements.
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