ELUMEN


HIGH PERFORMANCE HAIR COLOR OXIDANT-FREE

 

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BENEFITS


GOLDWELL ELUMEN IS A HAIR COLOR THAT ELUMINATES THE HAIR INTENSIVELY FROM INSIDE OUT TO ACHIEVE INTENSE, PEERLESS RESULTS FOR COLOR PROFESSIONALS: 

• Intense and brilliant color results

• Exceptional shine

• Remarkable and incredible durability

• Amazing, healthy looking hair

UP TO 76% MORE COLOR INTENSITY COMPARED TO OXIDATIVE PERMANENT HAIR COLORS*

 

 

*Based on a Chroma measurement compared to representative shades of competitor's oxidative colors.

 

 

UP TO 37% MORE SHINE COMPARED TO INTENSIVE DEMI-PERMANENT HAIR COLORS*

*Based on a Shine-measurement compared to representative shades of competitor's demi-permanent hair colors.


ASSORTMENT

 

CREATIVITY AND PASSION CHARACTERIZE A PASSIONATE HAIRDRESSER. INDIVIDUAL COLOR BLENDS OF GOLDWELL’S ELUMEN OFFER INCOMPARABLE POSSIBILITIES OF EXPLOITING THE FULL CREATIVE POTENTIAL.

 

TECHNOLOGY

 

ITS REMARKABLE TECHNOLOGY MAKES ELUMEN A PHYSICAL COLOR, WHICH MEANS THAT IT WORKS ENTIRELY WITHOUT OXIDIZING BUT STILL ACHIEVES SPECTACULAR AND LONG-LASTING COLOR RESULTS.

MAGNET EFFECT

 

A coloring process that eclipses conventional technologies: the Elumen magnet-effect creates a new dimension of intensity and durability. Intensive Elumen pigments are physically drawn deep inside the hair where they are anchored securely to produce amazingly intensive and remarkably long-lasting color results.

REPAIR EFFECT

 

More than just a color: the Elumen repair-effect creates immaculate brilliance and shine. Like an impure diamond, porous areas of the hair diffuse the light making the hair appear stressed and dull. Elumen fills the porous areas inside the hair and improves the hair structure to reflect light perfectly.
1. Light hitting an impure diamond is diffused by the flaws, which means that the stone loses its sparkle.
2. By contrast, a flawless diamond reflects the light perfectly and maximises its brilliance.

RELATED PRODUCTS


The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products.

 

CONTACT


For further information please contact your Goldwell representative.

 

 

 

 

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