ELUMEN*

EVERYTHING A COLOR IS. AND ISN’T.

Long lasting color. Exceptional durability.

BENEFITS

Repairs the hair while coloring

Without peroxide, amonia and amonia-odor

2 new natural shades with up to 100% grey coverage**

Alternative for clients with allergic reactions with oxidative color***

Up to 37% more shine compared to intensive demi-permanent hair colors

Up to 76% more color intensity compared to oxidative permanent hair colors

Up to 20% longer durability compared to oxidative permanent color****

32 SHADES

FROM NATURAL TO COLORFUL. MIX & MATCH.

 

THE WARMS

 

 

 

THE COOLS

 

 

THE PURES

  

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ASSORTMENT

SUPPORT PRODUCTS.

 

ELUMEN PREPARE

 

The optimun color uptake.
Elumen Prepare improves the durability and optimizes
the deposit of Elumen Hair Color.

 

 

NEW : ELUMEN THICKENER

 

Freehand? Creative Techniques? No Problem.
This product thickens the consistency of Elumen hair color
when carrying out creative techniques.

 

 

ELUMEN LOCK

 

The color doesn't fade true-to-tone.
Elumen Lock reduces fading of Elumen hair color
for a longer lasting results.

 

 

ELUMEN CLEAN

 

For the gentle removal of stains on the skins
caused by Elumen and Elumen Play hair color.

 

 

ELUMEN RETURN

 

Hair Color Reducer. Reduces the color immediately after
coloration with Elumen. Works without oxidizing
and reducing agents.

 

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TECHNOLOGY

 

 

 

Elumen HD^max Technology.

A system of specially-selected dyes
Dyes penetrate deep into the hair
Creates extraordinary intensity and longevity (Magnet Effect)
While refilling (Repair Effect) damaged areas inside the hair.

Shine & Care Technology.

Creates exceptional brilliance and a healthy feel
for the hair (Deep Shine Effect)

 

 

ELUMEN VS. OXIDATIVE COLOR

 

Elumen is ammonia-free, non-oxidative and
gentle for the hair.

 

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UNLIMITED CREATIVITY. 3 EASY STEPS.

 

 

 

1. PREP & DRY

 

Ready. Set. Create.

 

 

2. MIX, APPLY & TIME

 

Get Creative. Go Crazy.

 

 

3. LOCK & CONDITION

 

Lock it in.

 

 

 

 

MATCHING ELUMEN PRODUCTS

LET IT STAY. OR LET IT GO.

 

 

ELUMEN PLAY

 

The New Kid. Semi-Permanent

Made to fade.

 

MORE INFO

 

ELUMEN CARE

 

The next generation.

Color Care. Made to perfectly match color.

 

MORE INFO

 

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CONTACT

For further information please contact your Goldwell representative.

 

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