PRESS PLAY TO START.
Semi-permanent color. Maximum versatility.
With up to 100% fading on tone.
Lasts up to 10-15 washes.*
8 out of 10 stylists perceive an improved hair structure.**
83% rate the shine better than a leading competitor.**
More than 60% rate the hair feel after coloration with Elumen Play better
than leading competitors.**
60% of stylists rate the color brilliance better than leading competitors.**
COLORFUL. MIX & MATCH.
Elumen Play is a ready to use true semi-permanent color.
No developer required.
The Eraser is designed to remove every shade of Elumen Play
on pre-lightened hair, up to 100 %***
It allows you to create a clear canvas for your creative work
and gives your client flexibility to easily play again.
A system of specially-selected direct dyes are designed to fade on tone.
Creates extraordinary intensity by sitting both on the outer
and inner levels of the cuticle layer.
Shine & Care Technology
Gives outstanding color shine, brilliance and hair that is
healthy-looking (Glow Effect).
MIX, APPLY & TIME.
LET IT STAY. OR LET IT GO.
For further information please contact your Goldwell representative.
YOU DESERVE THE BEST SERVICE AND AMAZING RESULTS CREATED
JUST FOR YOU.
Search for your nearest GOLDWELL salon.
*Depending on shade and hair structure