IMAGINE COLOR. NOW ELUMENATE IT.

 

A COMPLETELY NEW COLOR UNIVERSE OF INCREDIBLE COLOR AND BRILLIANT SHINE. 
THE RESULT OF OVER TWO DECADES OF RESEARCH AND DEVELOPMENT INTO INNOVATING WITH DIRECT DYES.

 

 

Imagine the most stunning hair colors you can.
The most vivid reds, the deepest blues, the freshest greens and most fiery oranges…
And now imagine the colors glow – with reflections of brilliant light.

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LET YOUR CREATIVITY SHINE

 

Discover the full versatility of Elumenation and create extraordinary color brilliance.
Simply choose from our various products enriched with high-performance direct dyes.

Now you can turn any color service into a brilliant one.
Mix and match the colors that suit your client best and achieve the shiniest results.

Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.

 

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YOUR 3 WAYS TO ELUMENATED HAIR COLOR

 

Unique Direct Dye Technologies.

 

 

 

 

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LOOKS

 

Unique Direct Dye Technologies.

 

 

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GET READY FOR MORE INSPIRATION

 

Dive into the Goldwell Color World and immerse yourself in creativity,
enrich your skills and keep your knowledge up-to-date.

 

 

 

 

 

 

MAKE YOUR SALON STAND OUT
WITH GOLDWELL HAIR COLOR

 

Get insights from your Goldwell Sales Representative
how to boost your color business.

CONTACT NOW

 

 

LIFE’S TOO SHORT FOR BORING HAIR COLOR

 

Say goodbye to that same old dull, damaging hair color.
Visit a Goldwell salon and speak to an expert stylist about brilliant color options
that will actually make your hair look and feel better than ever.

SALON FINDER