Change Language
@ELUMENATED HAIR COLOR SERVICES
YOUR CLIENTS WILL NEVER SEE THEIR HAIR COLOR THE SAME WAY AGAIN.
“FOR PURE INTENSITY
THERE’S NOTHING LIKE
THE COLOR BOOSTING SERVICE.”
Rebecca Hiele
GOLDWELL INTERNATIONAL ARTIST,
USA
IMAGINE COLOR. NOW MULTIPLY IT.
The revolution has just begun with @Pure Pigments and has marked a turning point in Goldwell hair color – powerful
direct dyes delivering unprecedented vibrancy and brilliance.
With the @Elumenated Hair Color services you can reinvent any
oxidative Goldwell shade and any technique.
COLOR MORPHING SERVICE
Goldwell’s Signature @Elumenated Hair Color Service
Iridescent, holographic effects in hair color that change
and move with light.
COLOR WASHING SERVICE
Elumenate lighter tones with veils of soft color.
COLOR COOLING SERVICE
Shimmering cool tones for brunettes and blondes.
COLOR BOOSTING SERVICE
Achieve show-stopping looks with vivid brilliance
and color saturation.
ENTER AN INFINITE WORLD OF COLOR CREATIVITY
TAKE COLOR EXPERTISE TO THE NEXT LEVEL
The six concentrated tones of @Pure Pigments add
a unique play of Color reflections and shine to your Goldwell color.
Pure Yellow, Pure Orange, and Pure Violet create vivid tones
and effects. Pearl Blue and Matte Green soften and
counteract unwanted tones.
ENTER A COMPLETE
COLOR WORLD
The Goldwell color brands offer you unlimited opportunities
when combined with the System products. Take your salon services
further with unparalleled creativity, customization and confidence.
The System assortment gives you all you need to achieve any client wish with
Goldwell color and elevate your artistry.
THE GOLDWELL EDUCATION PLUS APP
Create your individual @Elumenated Hair Color
in the Goldwell Education Plus App.