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SHAPE & TEXTURE
RETHINK THE RULES AND CREATE SHAPES IN UNEXPECTED WAYS.
Anything goes with textures.
EMBRACE UNIQUENESS
The cuts are all inspired by vintage hairstyles, using clever combinations
of rounded shapes and pure weight lines to create a sophisticated and
gender-neutral street feel. Disconnections and multi-layering take these
shapes to the next level, creating a 70s feel with a modern edge. Vintage
cutting techniques with hidden disconnection and pure lines achieve a
modern editorial feel.
ARE YOU READY FOR TEXTURES OR
EVEN MULTI-TEXTURES?
Hazy softness, sporty elegance or power glam?
This year has no borders.
Create soft, imperfect textures with a modern edge,
or sophisticated street styles with a 70s grunge
look to achieve a digital feel; retro yet unique.
Sporty elegance is tempting as well.
Whether you have a sleek style or volume hair,
a high ponytail or a messed- up bun makes you digital-ready 24/7.
THE WET LOOK IS BACK LIKE IT
NEVER WENT AWAY
Shiny surfaces play against modern textures and create a liquid feel to the
hair. Maybe add a little bit of mousse, wax or a gel to your hair and then
tease the front section with a fine comb. For a more obvious texture
effect, spray your hair and get an effortless fineness.
RELATED INSPIRATION
Find inspiring trends, looks and collections with Hair | Color | Style.
COLOR COLLECTION
Rethink the rules and use color in unexpected ways.
Find out what the key and fashion colors are for the upcoming season.
GO BEYOND - EDITORIAL COLLECTION 2020
The looks in this collection interpreted Goldwell’s style statement in
three different looks:
Soft Textures, Future Glam and Bold Sport. Inspire yourself!
INTREPID – COUTURE COLLECTION 2020
[ FEARLESS. BOLD. DARING. ]
Discover six unique looks that are intrepid.
STYLE STATEMENTS
Fashion find it balances.
Minimalism? Been there. Maximalism? Done that. We've done the
Remix ... Now what?
Explore great fashion and style trends that influence our looks.