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GO BEYOND – EDITORIAL COLLECTION 2020
SOFT TEXTURES
WEEKEND STYLE
It's all about that weekend chill vibe. That lazy, hazy, comfy,
cozy feeling of your favourite pullover and jeans. From knitwear
to hair, soft textures evolve from just weekend wear
into a whole new fashion direction.
SOFT IMPERFECTION
Embrace it, don't overthink it! Think of hair as a natural
fibre, the same way you would think of cotton or wool. Enjoy
its natural state - softly conditioned, loose and free.
LOOK GOOD, FEEL GOOD
Let it undwind, relaxing into free, airy waves.
Take some time to ditch the drama and indulge in the comfort
of SOFT TEXTURES.
SOFT TEXTURES LOOKS
FUTURE GLAM
REALITY IS DIGITAL
It's not just about selfies anymore. It's about being digital-ready
at all times.The hair, the clothes and the attitudes.
INSTA-READY
That's the future. Every day, we remake ourselves in bits and
bytes - what's next? Make a statement fashion and go beyond
glamour
MAXIMUM SHINE
Reduced and shopisticated with maximum shine.
Metallic shimer. Cool shines. The look is edgy, innovative.
SOPHISTICATED STYLE
There's room here for anyone with a statement to make.
For all digital warriors : the FUTURE IS GLAM.
FUTURE GLAM LOOKS
BOLD SPORT
LIVE YOUR LOOK
Post-athleisure life has arrived. Bold colorblocking?
Stretchy fabrics that know how to move? Ribs, zips and hoods?
All of the above, please. This is “lifewear”
SLEEK + SPORTY
Let’s go slick, sleek, and smooth. Let’s let color lead the dance.
Let’s take gender out of the equation and crank up
the individuality.
MAXIFLEXIBILITY
The look is ultra-modern, easy-wear, and sporty-yet-elegant
Curls are tamed, gelled looks streamlined and ready for action.
So get your game on, it’s time for BOLD SPORT.
BOLD SPORT LOOKS
SLICK AND SOFT
The totally slicked back look is too retro – update it by only gelling the
front and combing it back away from the face but leaving the back soft.
Check out the dimensional color result that happens!
Above Color: Real Red
Styling: StyleSign Dry Boost
Left Color: Coco de Mer, Mellow Yellow
Styling: StyleSign Dry Boost
GREAT STYLES STARTS WITH
HAIR IN PERFECT CONDITION
Bring out the best in your color and texture with Dualsenses – the Instant
Care Expert with a passion for color!
Above Color: Sakura Pink, Redwood
Styling: StyleSign Crystal Turn
Left Color: Rich Tea, Lemon Cream
Styling: StyleSign Glamour Whip
SLEEK CHIC: THE NEW PONYTAIL
Forget the bands and slick the hair away from the face.
Create head-hugging looks that look as soft as they are a strong statement.
Above Color: Coco de Mer, Cassis
Styling: StyleSign Crystal Turn
Left Color: Lilatech, Cassis
Styling: StyleSign Surf Oil
GIRLS ON THE GO NEED HAIR THAT LOOKS GREAT, EVEN AT ITS MOST ACTIVE
Color takes on a whole new look when slicked back. Play it up!
Above Color: Cassis, Lilatech
Styling: StyleSign Dust Up
Leftt Color: Truffle, Digital Teal, Cassis
Styling: StyleSign Lagoom Jam
EXPERIENCE THE INTREPID COLLECTION BY YOURSELF
Download the Eduaction Plus App to discover the colors and styles.
GOLDWELL EDUCATION PLUS ON YOUTUBE
Discover a smart mix of trends, How-Tos, salon services and much more.
Get 24/7 access to great inspiration. Just push play!
RELATED INSPIRATION
Find inspiring trends, looks and collections with Hair | Color | Style.
INTREPID - COUTURE COLLECTION 2020
[ Fearless. Bold. Daring. ]
Discover six unique looks that are intrepid.
STYLE STATEMENTS
Fashion find it balances.
Minimalism? Been there. Maximalism? Done that. We've done the
Remix ... Now what?
Explore great fashion and style trends that influence our looks.
COLOR COLLECTION
Rethink the rules and use color in unexpected ways.
Find out what the key and fashion colors are for the upcoming season.
SHAPE & TEXTURE
Anything goes with textures.
Read more about the most current trends in textures and hair shape.